carli  cohen

CREATIVE DIRECTION, DESIGN, & THE SYSTEMS THAT MAKE GREAT WORK POSSIBLE.

I BUILD BRANDS PEOPLE REMEMBER.

I’m an Executive Creative Director and designer with more than 16 years of experience turning strategy into distinctive brand worlds.

I lead creative from concept through execution across identity, campaigns, digital, social, packaging, and physical experiences. I’m equally comfortable shaping the larger vision, leading multidisciplinary teams, and staying close to the work to make sure every detail is right.

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HOW I WORK

BIG-PICTURE CREATIVE VISION. AN OBSESSION WITH THE DETAILS.

I believe the strongest brands are built through a clear point of view, not a collection of disconnected deliverables.

I work from the central idea, defining how a brand should look, sound, feel, and behave across every touchpoint. Then I stay close through execution, collaborating with designers, writers, strategists, marketers, developers, and production partners to protect what makes the idea special.

I lead with high standards, direct feedback, and a genuine respect for the people making the work.

  • Build enduring brand worlds, not one-off campaigns

  • Turn strategy into ideas people can understand and remember

  • Lead creative from concept through final execution

  • Raise the standard without slowing the work down

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SELECT CLIENTS

GUINNESS BREWERIES

CAPITAL ONE CENTER

CURIO WELLNESS

JLL

THE WATERMARK HOTEL

BRIGHTVIEW SENIOR LIVING

GOETZE’S

HARBOR EAST

A LITTLE BIT ABOUT ME

I’VE SPENT MORE THAN 16 YEARS BUILDING BRANDS, LEADING CREATIVE TEAMS, AND MAKING IDEAS REAL.

During seven years at Collins + Co., I built the agency’s design department from the ground up and grew it into a five-person, top revenue-generating team supporting the agency’s largest client relationships.

I led multidisciplinary work across brand strategy, identity, integrated campaigns, packaging, digital, social, and experiential design. As the creative lead for Guinness Breweries, I helped develop a cohesive brand world across campaigns, product releases, events, merchandise, social content, and the physical brewery experience.

I also served on the executive leadership team, helping shape the agency’s talent, services, operations, and growth.

  • Built and scaled the agency’s design department from zero to five

  • Helped establish Collins + Co. as Design Agency of Record for Guinness Breweries

  • Expanded the Guinness relationship by approximately 65%

  • Led integrated teams of up to 25 across creative, strategy, accounts, and production

  • Directed brand experiences across campaigns, packaging, digital, social, and physical environments